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Attendees are consumers; discerning travelers who may choose to attend conventions and exhibitions â€“ or not.
The second Decision to Attend Study survey report â€“ DTA2 â€“ provides extensive insight on what drives attendance. The 8,992 participants from 12 organizations representing all types of industries and professions has yielded many key findings.
As events and exhibitions are the largest group-based users of the destination experience, the industry has joined together on this landmark research:
– Leading a sea-change toward defining the attendee as the customer
– Providing feedback to destination leaders to shape the overall experience
– Developing best practices and strategies to maximize attendance, together
IAEE is proud to join with other leading industry organizations to realize this important vision. We encourage your participation!